Verdana Commisioned by Microsoft to work on the web, althought it's often used in print as well. Tahoma Another Microsoft font, Tahoma is extremely similar to Verdana, but has a narrower body, less generous counters, and tighter letter spacing. Geneva Another Helvetica follower, Geneva was developed by Mac, and has rounder bowls, and is lighter than Helvetica. Arial Another font that is similar to Helvetica, but with a straight legged R. Myriad Pro Developed by Adobe. Distinct Q.
Century Gothic Geometric, based on Futura. Impact Similar to Haettenschweiler, it's just what it sounds like-a big sturdy font designed for headlines Eurostyle Modern and sleek. Gill Sans A more old-fashioned sans-serif, with a bit of class and elegance.
Monaco A mac font that serves as a default for many Snow Leopard functions. Bolton Old fashioned-"recalls a time when everyday objects had grace and charm". Yanone Kafeesatz A truly cool named font, inspired by too much time in coffee shops. Comic Sans Most-loved font by people that don't love fonts.
Popularized by Beanie Babies. Chalkboard The Mac version of Comic Sans. Slightly neater, more vertical, but just as ugly. Comic Book A much better alternative. Stencil Just what it sounds like, just what it looks like.
Lots of variations on this one. Bauhaus 93 Named for the famous design school, very dated, but elegant. Other, lighter versions exist. Brush Script Standard Self-explanatory, it contains an "exuberant graphic stroke". Edwardian Script Much fancier than Brush Script. Lucida Calligraphy Somewhere between the preceding two examples in terms of fanciness. Lucida Blackletter Some people call this style of type "Old English", or "Gothic", but both of those terms are used for other things see the Century Gothic font above , so we'll stick with Blackletter.
All course content copyright Benjy Davies, unless otherwise specified. Script fonts are those that mimic cursive handwriting. They are separated into two categories, reminiscent of a party invitation: formal and casual.
Formal scripts, as the name implies, are the very fanciest scripts. They evoke the incredible handwriting of masters of the 17th and 18th century. They are immediately recognizable for their over the top curls and flourishes that extend from the serif, known as swashes. These are to be handled with care. Using them for extended amounts of copy can lead to your design resembling the Declaration of Independence.
That said—they will never go out of style for wedding invitations, romance book covers, and any design that wants to feel more historical. Casual scripts developed in the twentieth century and resemble less the work of calligraphers and more of sign painters.
These scripts have far less swashes and are more legible. The work well for anything with a more casual, homespun feel including logos, posters, and pamphlets, and tend to feel timeless. Different from formal or casual scripts, handwritten fonts were difficult to find even ten years ago. Handwritten fonts often lack the structure and definition of the letterforms in a traditional script, instead mimicking the loop and flow of natural handwriting.
The sheer range makes handwritten fonts difficult to describe but the recent explosion of available forms is exciting to watch. They work really well for book covers and posters and are inescapable in logo design, as they bring a creative, unique touch that almost all small businesses want to capture. One note of caution: evaluate handwritten fonts carefully before purchasing them.
Sometimes in the rush to make a truly distinct typeface, shortcuts are taken. A fun font is great for headlines but sometimes they lack the full range of letterforms and punctuation.
Peanut butter and jelly. The internet and cats. Some things are just meant to go together. Fonts are no different. A quick search brings up a myriad of specific suggestions for combining different types of fonts, using easy to find fonts that are already on your computer as well as ones you may have to seek out. Some general guidelines: like in all facets of design, contrast is key. The lightness of the italic balances the heavy, dark weight of the sans.
Condensed and heavy for a headline, regular light for body copy. Never underestimate how versatile a single type of font can be. As noted above, sans serifs have boomed in popularity due to the rising importance of digital design. But no matter the family, all fonts intended for digital use are tweaked to enhance readability and performance onscreen across a variety of formats.
This means less eye strain and fatigue for the person engaging with your design. The most important piece of advice when it comes to choosing font styles is to always think about time. As explained above, each type style carries particular baggage with it, tied to when it originated and grew in popularity.
Thinking about the time period the font evokes is a great shortcut to the selection of the right type of font: a Victorian tinged calligraphic script is simply a bad choice for a web design company.
Its reputation makes it the perfect font for brands who want to convey a solid, reliable image. We're often impressed by the skill with which wine stewards in fine restaurants match the perfect wines to our meal choices. There's a trade secret behind that skill. Wine stewards have a limited menu to support and a limited inventory in their cellar. They stock their cellars based on the menu, and they have memorized their pairings long before the host ever shows you to your table.
Memorizing these ten in-style fonts can be a vital trade secret in the printing industry. Being able to pair them effortlessly like a wine steward will differentiate your business and give you credibility with knowledgeable typographers and graphic designers. You can learn more about how designers use all of these fonts at the website fontsinuse. Our sixth font on the list brings us back to the sans serif fonts.
IBM commissioned Arial. It's so similar to Helvetica that rumors circulated that IBM only designed it to avoid paying royalties for our number one typeface. Those of us of a certain age will remember it from the landmark Windows 3.
Like Helvetica, it's a general-purpose font your customers can use for signage, business forms or fine print. Although designed relatively recently, it resembles serif fonts from the late 19th century.
This transitional serif font is more condensed than Times New Roman and, like Helvetica, it's sturdy looking and easy to read in small type. Microsoft intended Cambria for body text, and typographers use it widely in general business printing. Verdana is another Microsoft font, this time in the sans serif family. In , Microsoft wanted an alternative to Helvetica that was more legible on computer screens.
It has a larger set-width and character spacing than Helvetica. These qualities make it even more legible than Helvetica for fine print. Rockwell is a classic slab serif, or Egyptian-style, font that goes back to
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