How many seventeen magazines are sold monthly




















Activate Folio: newsletters for the news, emerging trends and best practices you need to succeed. Sign Up Today. Seventeen Magazine Eliminating Frequency After 74 Years in Print Starting in , the teen lifestyle magazine will focus in on the growing digital-first strategy at Hearst Magazines. Kayleigh Barber kayleighjbarber Kayleigh Barber is Folio: 's assistant editor. Upgrade Your Inbox Activate Folio: newsletters for the news, emerging trends and best practices you need to succeed.

Outside of an established social media following, the brand is also growing its e-commerce business affiliate links appear throughout much of its content and images are shoppable through Snapchat , revenue from which has more than doubled year-over-year.

It previously printed on a monthly basis. A reduction in frequency is common for print magazines, lifestyle in particular, at a number of publishers these days, as appetite for monthly content is sated by constant access to social media. In the U. It was less than a year ago that Seventeen went down to six issues a year from 10 the previous year and monthly before that.

The magazine was sold in the late Eighties to News Corp. Just over the last year, Seventeen has seen its total readership fall significantly, according to data from the MPA-Association of Magazine Media.

Print and web readership is down 15 percent and 23 percent year-to-date, respectively, while video viewership, a major area of growth for other magazines, is down 42 percent. Meanwhile, mobile web is up a relatively slight 10 percent.

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