Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. Basic Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Apparel market in Europe " The most important statistics. The most important statistics.
Further related statistics. Further Content: You might find this interesting as well. Learn more about how Statista can support your business. January 4, In Statista. Accessed November 11, Statista Inc.. Accessed: November 11, This article is more than 1 year old. Store closures are expected to be concentrated in Asia and Europe, with the UK less heavily affected. Topics Retail industry Zara news. We also open stores in four more markets: Andorra, Austria, Denmark and Qatar.
Our lingerie brand, Oysho, opens its first stores and Inditex is listed on the Madrid Stock Exchange. We open six new markets. The first stores of our home and interiors brand, Zara Home, are opened. We enter the Slovenian, Slovakian, Russian and Malaysian markets. Our 2,th store opens in Hong Kong, bringing our coverage to 56 markets across Europe, the Americas, Asia and Africa. Indonesia, Thailand and the Philippines become new Inditex markets, along with Monaco and Costa Rica in a busy year that saw almost new stores open across the world.
Our Environmental Strategic Plan formalises our aim to ensure our business operations are environmentally responsible and sustainable. Serbia, continental China and Tunisia are newcomers to our global stores map. Our 1,th Zara store opens in Florence. Then, to reduce the shipping time , the shipments are scheduled by zones and shipped by way of air or land.
According to Nelson Fraiman, a professor who wrote a case study about Zara, the fast-fashion giant can get a product out from concept to shelf in just 15 days, while the industry standard is up to 6 months.
No customer loves to buy from retailers who make them wait for days. Today, almost every fashion brand races to burn money on advertising on Facebook , Instagram, or other social media sites. Zara, however, chooses another way to go. It does not spend much money on social marketing but mainly concentrates on opening new stores instead.
Their brave experiments have led them to be considered as one of the most innovative brands in the world. It has an advantage over many competitors due to its low advertising costs. What is more brilliant is, Zara relies mainly on its stores to promote their brand awareness. Yet the company has a department, which exclusively works in acquiring global prime real estate locations for its stores all over the world. This strategy helps position Zara in the industry with a prestigious and elegant image.
The takeaway: Consider your store location carefully. Sometimes investing a little more in a prime spot can save a lot of money for advertisement in the long-run. Zara started out with affordable clothes, which are sometimes criticized for imitating other high-end fashion products.
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