Why is rvca ruca

Ask him about his mega-successful brand, now owned by Billabong, and he'll talk about artists and athletes the company sponsors and collaborates with, not new products or retail projects. His side hustles are with his best friends.

Philanthropy and community are woven into these endeavors as well as RVCA, and have been since day one. And while the man owns several rare luxury cars, he's been known to cruise around Costa Mesa in a minivan see: having three kids. In short, he's a good businessperson and a good dude. Plus, he's got enough swagger to rock a gold tooth, tattoo sleeves, and a topknot on the regular. So who better to give the 10 Essentials treatment to? Here, his favorite things.

It was originally given to her by someone she greatly admired and she was generous enough to pass it onto me. I used to wear it around my neck but the chain broke so I keep it on my dresser now. Tenore's affinity for all things binary shine through every aspect of the business, starting with its headquarters. It's laid out like an airy, art gallery labyrinth.

It houses a sound-proofed recording studio, designers' room filled with old sewing machines and fabric swatches, and apartments for night-owl artists, musicians and athletes. In the design room, dozens of square-inch T-shirts offer a one-year glimpse into the future of RVCA's catalog. While most of Tenore's advocates are no dilettantes--many are preeminent artists and well-known athletes in the action sports world--a big part of his business plan is about remaining cutting edge through the discovery and promotion of new talent.

When they're brought on, limited-edition designs are produced with partial proceeds earmarked for a charity of the artist's choice. Sixty-five full-time employees keep track of the advocates and their various contributions to RVCA in both its headquarters and first storefront, which has taken root on prime real estate at the corner of iconic Haight-Ashbury in San Francisco.

Its footprint may be growing, but it's not seeking to grow out of its niche. But we also want to try to be everywhere," Tenore says. As part of its growth strategy, no additional accounts will be added to RVCA's distribution in At present, the brand is sold in accounts in the U. Kevin Ancell may not be able to get his hands on any of his own designs, but it's a good bet RVCA fans around the world have found them.

Which leads one to believe that, contrary to popular belief, RVCA does have a business plan. Entrepreneur Staff. Anna Johansson. Jason Feifer.

Kyle Leighton. Skip to content Profile Avatar. Subscribe to Entrepreneur. Magazine Subscriptions. By Elizabeth Wilson February 24, More About Starting a Business. Entrepreneur Staff Nov 11, Starting a Business. Most of the people there are doctors.

On the Fourth of July, they have an orange festival. Most of the people there are in the hospitality business. On the Fourth of July people celebrate the craft of T-shirt making. On the Fourth of July they have a big dancing festival.

The school nickname is the Hollister Hustlers. Some day I'm going to go surfing in this sweater. Most of the people are mechanics or farmers.

It's about a minute drive to the ocean. On the Fourth of July people party hard and celebrate with lots of liquor. I wear the shirt because someday I'm going to be sponsored by them. We did an extremely unscientific survey over a nine-week period and asked folks wearing popular surfwear brands the meaning of the word on their shirts.

We queried 51 people. Next we set up shop at the foot of the Huntington Beach Pier for a couple of days and took portraits of the fashionistas in their California lifestyle apparel.

Or tell us what goes on in Hollister. The official definitions from each of these companies are purposely vague. But after weeks and weeks of more extremely unscientific research, we came up with the definitive meanings.

But as of last August, they announced a new identity. If our models wearing the Volcom shirts on the pier had only looked 74 yards across PCH, they would have seen a 6-foot high store sign that said: Volcom: True To This. But in a interview in Surfer magazine, Hayes talked about the origins of the name.

Nights and nights of coming up with stuff.